NEEDTOBREATHE - "Hard Love" (Official Music Video)

After a path of disagreements that almost broke the band up, the band of brothers Bear and Bo Reinhart - otherwise known as NEEDTOBREATHE - have new musical life breathed into them - as we hear from this official music video of the title track of their latest album, Hard Love.

In a candid interview with CCM Magazine, NEEDTOBREATHE shared that the recent bitter disagreements the band had, in the end, brought about some sweet musical fruit that fans can enjoy in Hard Love.

Anyone who’s seen the band live knows the South Carolina natives are capable of scaling incredible heights. If Rivers felt like the insurmountable struggle they almost couldn’t work through, new album H A R D L O V E feels like sweet redemption.

“All of us put our families though that same fight that me and Bo were going through, and that includes Seth and Josh,” Bear says. “It was a really tough time, and I think we just came away with an appreciation for what we do and for the opportunity to do it; and I think that’s what H A R D L O V Es really about.”

NEEDTOBREATHE spent the better part of ten days holed up in a secluded cabin in the North Carolina mountains to commence the process for the new album, which ended up taking them nine months to complete. They hired an in-house chef and filled the multi-story residence with every instrument imaginable, creating a space for them to experiment and dream—no idea too wild or weird, and the more outside-the-box the better. Both Rinehart brothers have small studios in their homes, so they were able to come to the makeshift band retreat with a few rough demos. Fresh songs were also written once the band was gathered.

“We started to make this record as friends again and as people who just didn’t really care about what the results were, which is a very freeing thing,” Bear offers. “That’s just something that would not have been possible the last couple of records… It was just us having fun together again. It feels like we’re in a garage band.”

NEEDTOBREATHE is made up of members Bear Rinehart (lead vocals, guitar), Bo Rinehart (guitar, vocals), Seth Bolt (bass, vocals) and Josh Lovelace (keys, vocals).

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